92 percent of our readers are the sole or main decision-makers in the household when it comes to financial matters


48 percent of our readers have a monthly net income of 3,000 euros or more


89 percent of our readers are primarily interested in shares; followed by ETFs, funds & savings plans


People trust brands

Brands work best in a trustworthy environment with other well-known brands. As soon as your brand appears in a trustworthy financial portal such as or, the attention of readers increases. Brands can increase this attention through target group-oriented content (target group marketing).

In this way, the brand not only gains attention, but also trust.

Below you will find information about our readership. If you are interested in a media collaboration, you can also scroll directly down to our Media form.

Financial topics

Over 4 million traders visit our financial pages every year on topics such as day trading, brokerage, digital asset management, retirement planning, financial knowledge, CFDs, forex, commodities, certificates, ETFs, interest rates, loans, capital investment, insider trading, taxes, real estate, insurance, interest rates, options and futures.

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Risk profile

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Visitors to our financial websites have a high affinity for technology, are educated above average, have high net household incomes and describe themselves as the primary financial decision-makers in the household.

Most of our visitors are men, but the proportion of women has been increasing in recent years.


Trading experience

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Net household income

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Age structure

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Gender distribution

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Target group

We use the latest ad serving technologies on our financial portals. This ensures that your messages reach the target group without wastage - and the user automatically receives the information he is interested in. is the largest brokerage portal in the German-speaking world. Currently, over 140,000 traders and investors read our various financial newsletters every week. Broker-Test has 3 million visitors per year who inform themselves about trading and brokerage.



If you are interested in image or response campaigns on our financial portals or in one of our high-quality newsletters with high and target group-specific reach, please do not hesitate to contact us.

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